Heather M. Bean

At my best when fully immersed in marketing operations, eCommerce & channel management.

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Greetings From Heather M. Bean!

At my best when fully immersed in marketing operations, eCommerce & channel management.


Full name

Heather Mullane Bean


Western Massachusetts, U.S.A

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Marketing & eCommerce Director - October 2013 - Current

GUARDAIR, AIRSPADE & ALLPAX – INDUSTRIAL/ARBOR/UTILITY BRANDS: Lead marketing, eCommerce and customer experience efforts at this pneumatic tool manufacturer. Successfully built two eCommerce platforms for multi-site instances. Selected, on-boarded, and continue to admin cloud-based systems for: customer relationship management (CRM), marketing automation, project management, product content management tool for channel management (PIM), website live chat, paid media search and social outreach programs. Manage marketplace eCommerce strategy and execution including Amazon 1P & 3P hybrid approach and Google Manufacturer. Completed a multi-brand refresh and consolidation. Most recently launched www.airspade.com.

W.F. Young, Inc. (Absorbine Brand)

Marketing Manager - October 2005 - October 2013

Spent eight years managing marketing programs for this premier global animal healthcare company. Promoted from Junior Brand Manager to Brand Manager to Marketing Manager. Successfully set-up Amazon account, launched numerous new products including a livestock line to Tractor Supply, developed trade-oriented promotions, two consumer-facing websites, an Intranet, a project management platform and countless account-based marketing programs.

Omniglow Corporation

Global Marketing Manager & Sales Analyst - September 2004 - October 2005

Corporate marketing liaison for international affiliate offices and distributors of this glow stick manufacturer (including Canada, Mexico, UK, France, Spain, Japan and China). Collected and analyzed global sales data to measure performance. Assisted in the development of French website and UK eCommerce platform.

Addison Wesley (Pearson Technology Imprint)

Marketing Specialist - January 2003 - August 2004

Implemented global media relations, publicity mailings, book review placements and user group support for Computer Science books created by this globally recognized publishing house. Collaborated with technology authors to support their speaking engagements. Wrote and edited technical copy for book jackets, marketing collateral, and promotional materials.

@stake, Inc. (Acquired by Symantec)

Marketing Associate & Event Manager - August 2000 - January 2003

Created and managed global events program including all speaker placement, tradeshow planning and on-site management. Managed tactics and logistics for company-sponsored, 12-city seminar series. Wrote for the corporate blog. Assisted in the development and launch of corporate training center. Performed all training center administrative duties.

Marketing Technology Expertise

The Tools of My Trade - From Then Until Now

Content Management Systems: WordPress, SquareSpace, Joomla, Custom • eCommerce: Shopify, MijoShop, Amazon Vendor & Seller Central • Product Information Management (PIM): Salsify • Cloud-Based Project Management: Basecamp, Trello, Podio • CRM & Marketing Automation: SugarCRM, Highrise, Act!, Act-On • Social Media: Buffer, LinkedIn, Facebook, Pinterest, Instagram, Twitter, YouTube • Email: Constant Contact, Mail Chimp • Basic Graphics & File Sharing: Photoshop Elements, Gimp, Dropbox, Hightail • Other: Power BI, Zapier, Wordstream, Google Adwords, Google Analytics, GetFeedback.com, SurveyMonkey, Go Daddy, Macola ERP • MS Office Suite



Seton Hall University - Graduation 1999

Developed critical thinking, communication, writing and research skill sets.


Baypath University - Graduation 2007

Enhanced strategic innovation, business intelligence gathering and fiscal management skill sets.


Team Building & Leadership

  • 95% Complete
    Project Management 95%
  • 90% Complete
    Process Management 90%
  • 85% Complete
    People Management 85%

Marketing Operations

  • 85% Complete
    Customer Relationship Management & Marketing Automation 85%
  • 80% Complete
    Content Creation & Paid Social Media Support 80%
  • 75% Complete
    Wordpress Maintenance, Google Analytics & Quickbooks Online 75%

eCommerce Platforms

  • 90% Complete
    Amazon Vendor & Seller Central 90%
  • 90% Complete
    Shopify 90%
  • 75% Complete
    SquareSpace 75%




Resident beekeeper of Honey Bean Farm. My time is focused on organic beekeeping practices, actively preserving pollinator habitats, brand evolution and eCommerce via Shopify and Amazon Merch.

Burgers & Ice Cream

Co-owner of Mountain View Drive In, a seasonal drive-in restaurant in Western Massachusetts. My time is focused on eCommerce via SquareSpace, digital marketing, retail promotions and bookkeeping efforts. Check out our Star Wars for Shriners event.